Success can be measured in different ways for different locksmiths. Learning what works best for you and your local community will require some trial and error. What we know for sure is that customers will always need locksmiths. It is a valuable and profitable skill to have.
A good goal in business is to have a long term competitive advantage. Carving out a niche is a way to ensure sustainability in your marketplace.
Anticipating what your customers need is simple They want a local professional locksmith that they can trust with their security needs. For example, calling 1-800-UNLOCKS®.
The question is, how can you convey to your customers that you are in fact the professional locksmith they should be calling for automotive, residential, and business locksmith needs?
The customer is no different than you or I. They want good work, honesty, and fair pricing. More than that, they want to be able to get in touch with their locksmith immediately in an emergency situation.
As a locksmith, you want to have an easy to remember phone number that sticks in people’s heads. A number that people can tell their friends about in 2 seconds. A number that signify’s you are an elite locksmith that is full-service and always professional.
The best part about this is, your customers will then do marketing on your behalf. They will tell their friends and family exactly who they should call by name and number.
As always, thanks for reading and always be thinking how you can better serve your customers.
