Most locksmiths are passive in their marketing efforts. That’s understandable, a locksmith has to be out on the road working, the last thing they have time for is marketing. As a business owner, you simply want your phone to be ringing so that you’re always out there making a dollar.
There are many companies that offer SEO and website services for locksmiths but they don’t don’t specialize in marketing specifically for Locksmiths. This means they don’t follow industry news that affects your bottom line and your customer’s safety.
Today’s locksmith needs to offer a wide range of services in order to be competitive. In order to advertise this, you must have an online presence that is professional and helpful for your customers. Online advertising is great for many reasons.
By having an online presence whether it be with a website, Facebook, Twitter, or LinkedIn you can update your customers on latest offerings along with all other updates. Your customers can get a feel for your company and level of professionalism. It allows your customer to touch and feel your company before making the call for service.
In reality, what matters is what the consumer thinks. The customer is king, period. I don’t care what business you are running. If you think for a moment that people don’t talk to their friends about a really good or a really bad experience with a business, you’re living in dream land. No one likes dream land, the economy sucks and you can’t supersize your combos.
Here’s a question, is your work day fun and exciting? Maybe for some. As long as I get some Starbucks coffee in the morning I know I enjoy my days. For most, it’s the same stuff, different day. Sometimes, something special happens and it’s different stuff, different day. That’s when it gets exciting! So what changed? I locked myself out of my house. I locked my keys in my car. I bought a new house. I fired an employee. I got promoted. I got robbed. I broke my key. The list goes on and on. What do all these events actually mean? These events mean that someone, somewhere needs a locksmith. They need their local professional locksmith. In a pinch, they need someone fast, reliable, ethical, and trustworthy.
Customers think of 1-800-UNLOCKS® this way, it’s a phone number that is easy to remember and signifies there’s a reliable, local professional locksmith on the other end of the phone.
Locksmiths think of 1-800-UNLOCKS® this way, you are providing your normal services, maintaing your normal professional presence, and consistently staying busy. In this economy, everyone should be happy just to have work let alone earning an ROI on their marketing dollar every month. I have seen a significant drop in business first hand in my fathers business over the past couple of years. Fortunately he is advertising 1-800-UNLOCKS® in the Richmond Virginia area and has thus maintained his call volume. My prediction, this stagnant economic trend continues for the next couple years.
Your customers want to feel reassured that you care about them, that’s not rocket science. So set up a presence online! 1-800-UNLOCKS® is constantly growing our online reach with people across the world. We have experts that can create a very professional locksmith website and assist in your business social media strategy which can help your company grow.
As always, thanks for reading and always be thinking how you can better serve your customers.
